Learn all about the different types of search intent, how intent relates to the content you produce, and how search engines understand intent. Dan Taylor / January 14, 2018 / 12 min read 2.1K SHARES 42K READS In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as the Google Dance). Since those days, Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain extent, a lot of SEO is a numbers game. We focus on: Rankings. Search volumes. Organic traffic levels. Onsite conversions. That’s because these metrics are what we are typically judged by as SEO professionals . Clients want to rank higher and see their organic traffic increasing and, by association, leads and sales will also improve. When we choose target keywords, there is the tendency and appeal to go after those with the highe